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U2 Unveils Full North American Tour Plans

Posted on Wednesday, January 10 @ 01:30:58 CET by Macphisto

(Billboard.com) -- U2 is poised to take on the world yet again with its upcoming 80-show arena tour, which will kick off March 24 in Sunrise, Fla., and runs through a June 21 date in East Rutherford, N.J., before hitting Europe. Tickets for the first six shows go on sale Saturday (Jan. 13) through all Ticketmaster outlets. The trek is dubbed the Elevation 2001 Tour, named after a song on the Irish rock act's new Interscope album "All That You Can't Leave Behind," which debuted at No. 3 on The Billboard 200 last fall.

Multiple dates on hold in certain markets will be tacked on as ticket sales warrant. As previously reported, U.K. rock outfit PJ Harvey will open the North American shows. The European dates are slated to hit the Netherlands, Sweden, Germany, Italy, Switzerland, Belgium, Spain, France, Denmark, Ireland, and England, and will be announced in the coming months.

As is typical of U2 tours, production will be unique and high-tech, with a 360-degree end-stage configuration. What is atypical, however, particularly among top-shelf rock acts such as U2, is a general admission (GA) setup on the entire floor.

Sources close to the tour say the ticket scale in the U.S. will be $130 for gold circle (the seats in the first rows on either side of the stage), $85 reserved, and $45 for the GA floor. Eighty percent of the house is priced at $85 or less.

Last time out on the PopMart worldwide stadium extravaganza, U2 grossed $173,610,864 and drew just under 4 million people to 95 shows. That tour was promoted by Toronto-based The Next Adventure (TNA), later acquired by SFX Entertainment; former TNA president Arthur Fogel now heads SFX Touring and spearheaded the company's efforts in putting the U2 tour deal together.

-- Ray Waddell, Nashville & Jonathan Cohen, N.Y.

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