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U2 Joshua Tree Tour 2019
· Bono's Madrid setlist, 28/11/22
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U2 Album Debuts At Number Three; Bono Says Promotion Is Imperative

Posted on Thursday, November 09 @ 06:03:12 CET by Macphisto

(Launch.com) -- The new U2 album, All That You Can`t Leave Behind, will debut at Number Three in the next issue of Billboard, behind new releases from hip-hop acts Jay-Z and Outkast. Almost 428,000 copies of the album were sold in its first week, according to industry sources, while Outkast moved nearly 526,000 pieces and Jay-Z sold just under 558,000 units.

Lead singer Bono isn`t surprised that U2 came in behind the rappers, and he told LAUNCH he thinks most rock bands need to do a better job of promoting themselves to the general public."One of the things that I don`t believe in is rock shying away from that side of things," he said. "You look across at the hip-hop community and they`re just all over the place. They`re on every TV show and every corner, putting the word out on their tunes."

Of course, Bono is no stranger to self-promotion, and he`s made several TV appearances both here in the U.S. and abroad to make sure word got out about All That You Can`t Leave Behind. He told LAUNCH he has no problem doing promotion, since he sees it as a necessary part of the music business. "I come from a long line of traveling salespeople on my mother`s side," he said. "I mean, I will sell my wares, and I believe in them. Rock bands get all shy and don`t like to discuss the filthy lucre and pretend that their songs exist entire to themselves, which we all know is not true. You`ve got to get them on the radio. You`ve got to get people to take them seriously. I mean, the job is not over when you finish the song, sadly."

-- Gary Graff, Detroit, and Bruce Simon, New York

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